Luca Missaglia is an International speaker advocating spirits brands since 2012, currently working with Italicus aiming to expand the ”Culture of Aperitivo” and low ABV% drinks all over the world.

Always inspiring the Hospitality and Beverage Industry, Luca has been nominated at Tales Of The Cocktails Top 10 Best International Brand Ambassador in 2019 and 2020 his talent is sharing the strategies on how to speak “The Consumer language” with an interactive and educative approach, also hosting masterclasses, workshops, seminars, high stakes pitch and webinars.

"Working behind the bar it feels like to be on stage"

Luca Missaglia