Luca Missaglia is one of the Hospitality Evangelists leading figures, internationally recognised for being the most hospitable mixologist with a playful character, passionate for his Italian heritage. With more than 15 years of experience, Luca has an inherent passion for the Drink Business, making him an inimitable source of knowledge and insight. Throughout his career, he has worked in many different sectors of the drinks and hospitality industry and has a fundamental role in growing and shaping the liquors category.

Italian born, Luca joins the ITALICUS team from Aqua Group where he held the position of Bars Director, arriving in London in 2009, he worked in some of London’s renowned bars including LAB Bar and Quo Vadis. Luca works with some of the world’s leading bartenders to educate the on-trade and a shine a light on the liquor category, whilst promoting Italian drinking culture around the world.

"Working behind the bar it feels like to be on stage"

Luca Missaglia